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Does this sound familiar? Your neighbor tells you how her son’s internship got him into his dream school. You're a captive audience while your dental hygienist shares every detail about her nephew’s college search. You see social media posts with “experts” guaranteeing admission to elite universities. Your friend insists that her alma mater has the best majors for your student’s future career. Even your teen is inundated with emails from hundreds of universities, all of them, apparently, a “perfect fit.”
Navigating the college admission process means sorting through enormous amounts of conflicting – and often inaccurate – information. So here are some tips for tuning out the noise and keeping your head above water.
College has changed!
The world has radically transformed in the past 25+ years, and so have colleges! Forget what you “know” about college campuses from your young adult years. Some colleges have expanded, and others are now smaller. As colleges compete for students, they have added new majors, programs, facilities, technology, and amenities. Some campuses are practically unrecognizable. Of course, many colleges are much more selective than in prior years. Don’t be surprised if you find yourself saying, “I’d never get in today!” I recommend keeping an open mind throughout this journey. In fact, many colleges are actually competing with each other to attract students to their campuses. This means that there are now great college options for every student!
Avoid rumors - you never know the full story
Frequently, we hear hushed conversations surrounding admissions decisions, as people can’t help but express their shock when a student was (or was not) offered admission to a particular school. Often, this shock is fueled by that notorious thief of joy — comparison! Rumors can start to fly when another friend or classmate is admitted to the same school with supposedly lower grades and test scores.
In these situations, it’s critical to remember that we never know the full story. Maybe you don’t know the student’s real grades and scores. A student with a prized acceptance letter may have applied to a major with unusual admissions criteria or had a connection with the university. That student may have been recruited to play a sport or to contribute their tremendous talent to the college’s musical ensembles.
Since there are so many parts to the college application, you’ll never know why one student was admitted, and another was not. Every time someone tells me one of these stories, I always respond that we don’t have the full story and never will. If you take these rumors with a grain of salt, you can focus on what makes
your student unique in the college application process.
Go straight to the source - ask the college
Colleges are filled with people who are happy to talk with you and answer your questions about their campus community. Most colleges post the names of the people on the admissions staff, organized by geographic region, on the school’s website. It’s their job to answer prospective students’ questions! Preferably, your teen sends the email or picks up the phone, or asks questions on the tour. Talk with your student about what’s important to them, then sit down and help them formulate some questions to ask. And have them take notes so that they don’t forget later (it’s great practice for those college classes!).
Get wonky
We all know by now that the internet is full of false and misleading information. Luckily for you, there are a few highly reliable online sources when it comes to college admissions.
College Data is loaded with helpful information. For example, if you go to the “Admissions” tab for a particular college, you’ll find a list of the most important selection factors for that school. I use this site frequently as I work with my students, showing them things like the percentage of students who participate in fraternities and sororities, the percentage of very large classes, how many students live on campus, and valuable details about financial aid and scholarships. I highly recommend incorporating College Data into your college research.
Common Data Sets collected by each college should be your primary resource for gathering information about college admission policies and results. Rather than posting this information on a central website, colleges keep their Common Data Set reports on their individual sites. Just use an internet search engine and type in “Common Data Set” with the college name. These reports are rich with information like the differences in admit rates for Early Decision, Early Action, and Regular Decision applicants. Having this information available can make you an informed consumer throughout the application process.
Fairtest tracks college testing policies. Want to know if a college requires the SAT or ACT for admission or if they are part of the growing Test-Optional movement? Fairtest is the best source for tracking what’s going on when it comes to testing.
Use the tools available
Did you know that your child’s high school provides a portal that can be used for individualized college research and list building? Most high schools provide accounts for their students with tools like Naviance or SCOIR. These resources provide lots of college information, including admission profiles of students at your teen’s school who have been admitted (and not admitted) to individual colleges over the past few years (of course, protecting the identity of those students!). If you haven’t taken advantage of this tool yet, your student should ask their school counselors for login information.
Attend college fairs
College fairs are big events where students can interact with representatives from many institutions. These events can get crowded, so be sure to show up prepared. Bring a notepad and pen and a list of questions. There’s nothing worse than meeting the person who will be reading your student’s application and floundering in awkward silence! Fairs are a great time for students to share why particular schools excite them directly with admissions counselors. We also recommend printing out a set of labels with the student’s information to save time filling out all those interest cards. Your teen will be able to slap a label on the card and move along! Things to include: Name, Address, Phone, Email, High School, Graduation Year, and any particular majors of interest.
Know the cost - in advance
Overwhelmed by college costs? You aren’t alone! To make it all the more confusing, stated costs on a college’s website do not tell you what it will cost YOU to send your child to college. Colleges handle financial aid and scholarship packaging in lots of different ways, so it’s best to go through an estimate process for each college your teen is considering. Every college has a Net Price Calculator on its website. It will take some time to complete, but by following the steps and accurately answering the questions, you’ll get a general sense of how much you’ll be asked to pay if your child is admitted. Pro tip: If all of the site’s questions are about your finances, the calculator is determining need-based aid. If you see questions about GPA, test scores, or activities, then the college is determining potential scholarship level. Never assume that because your neighbor received a big scholarship, your teen will too. Likewise, just because someone else did not receive a scholarship does not necessarily mean you won’t. You’ll hear lots of stories about students receiving huge scholarships and others receiving none. None of that applies to you. Completing those Net Price Calculators is the best way to get a handle on what college will actually cost for YOU.
Visit colleges
We love visiting colleges. In fact, we visit dozens each year. There’s nothing like being on a campus to get a real sense of the place. By visiting, you’ll get a feeling for the campus culture and social vibe. By attending an information session and going on an official tour, you’ll have a much better idea of what the college experience will be like. It’s the single best way to learn about a college.
Not all “experts” are created equal
We live in an age of the “expert.” Almost anyone can claim expertise about just about anything but, how do you know if someone is the expert they claim to be? Luckily, when it comes to college admission experts, there’s a way to tell those who are knowledgeable and qualified from those who are not. As you read blogs and see social media posts, check the credentials of the author. Do they work at an accredited college or university? If someone claims to be an educational consultant, do they have the proper credentials, such as membership in NACAC, IECA, or HECA? Are they a Certified Educational Planner? Before you listen to an “expert,” please make sure that the person does indeed have reputable expertise. That way, you’ll be sure you’re getting accurate and up-to-date information about the complex world of admissions.
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